Our tools are intentionally and deliberately priced 30-60% less than other comparable European and fine Solingen products. We also ask our stockists to keep our items attractively affordable to purchase. By supporting our beliefs, these retailers actually sacrifice a larger profit from an enormous markup. Instead, they agree to an intangible return on their investment. Unfortunately, “taking the right path” does not always look good in the annual stockholder report, which is why you’ll only see our products in places that care: small local drugstores, health stores, boutiques, or ethical nail spas and salons among others.